The economy has really taken a toll on corporate giving. Looking for some practical advice on how to navigate the changing world of corporate philanthropy? MANY’s 2004 classic, Making the Meter Move, might just be the ticket to help your organization regain its footing with corporate donors — or build new relationships altogether.
Gone are the days of the truly philanthropic business contribution. In its place is marketing money, which is strategically spent to give the donor high visibility and hopefully greater market share.
Each essay delves into the intricate interface of corporate support for arts and culture and offers advice, quick tips, ethical practice, and models. You’ll want to share this publication with your board and fundraising volunteers.
Learn more and order your copy here.
