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JOB TITLE: Communications & Marketing Manager or Director
INSTITUTION: Albany Institute of History & Art
JOB LOCATION: Albany
INSTITUTION WEBSITE: albanyinstitute.org
About the Institution:
Founded in 1791, the Albany Institute of History & Art is New York’s oldest museum. Its collections document the Hudson Valley as a crossroads of culture, influencing the art and history of the region, the state, and the nation. With more than 35,000 objects and one million documents in the library, it is an important resource for the region, giving our community a sense of the part the Hudson Valley played in the American story, and our own place in history. Permanent and temporary exhibitions are open year-round and create a sense of place, allowing visitors to meet the people who helped shape this region. Among the museum’s best-known collections are the nineteenth-century Hudson River School landscape paintings by artists like Thomas Cole and Frederic Church.
Job Description:
The Albany Institute of History & Art, a museum and research library that connects visitors with the art, history, and culture of the Upper Hudson Valley of New York and beyond through exhibitions, programs and performances, school tours and activities, and our world-class collections of art and historical objects, is seeking a full-time Communications and Marketing Manager or Director to oversee, guide, and implement the Institute's outreach and publicity, and market the brand and identity of the organization.
This key staff member must have proven experience in non-profit/arts management to manage communications, public relations, and marketing responsibilities for the museum.
As a senior-level position, the Communications and Marketing Manager or Director works closely with the Museum’s Executive Director and the Director of Development to ensure that objectives are steadily met. Job title will be refined commensurate with experience. Also, in partnership with the museum’s leadership and staff, the position manages the planning and implementation of activities related to audience development and community engagement for exhibitions, public programs, special events, and other museum projects. The position is directly responsible for outreach to the press, managing the museum’s overall visibility in the community, raising public awareness and enhancing the museum’s reputation through persuasive, targeted campaigns and activities.
The ideal candidate has 3-7 years of directly related experience, with examples of successful communications and marketing campaigns and projects, and knowledge of the local and regional media market. This candidate should also be a creative and strategic thinker with exceptional verbal and written communications skills, who thrives in a fast-paced, team-oriented environment, and possesses an intellectual curiosity about diverse ideas and themes.
Key Responsibilities Include:
Marketing Communications
- Creates and implements marketing, communications, and public relations strategies for AIHA exhibitions, programs, events, and projects, utilizing tools including direct mail, advertising, web, email, social media, news media, special events, and other methods.
- Develops and produces PR, marketing, advertising, and fundraising materials (e.g. fact sheets, printed collateral, brochures, newsletters, signage, advertisements, media kits, social media posts, and other internal or external communications) with input from curatorial, education and development staff.
- Contributes to case statements for fundraising initiatives by providing impactful information on audience and community engagement
- Identifies best practices and manages benchmarking and data analysis efforts and prepares reports for museum leadership, staff and board to support project and programs, planning and fundraising
Public Relations and Community Engagement
- Develops public relations strategies and materials that support the museum’s goals and objectives and enhances its image, identity and reputation
- Manages media relations: writes press releases and prepares information for the media, organizes and coordinates interviews, press conferences and presentations, fields media inquiries; pitches story ideas to media outlets and works to secure placements in print, broadcast and online media
- Responds to inquiries from the general public and community organizations
- Establishes and maintains cooperative relationships with community organizations and partners and cultivates new contacts
- Represents the museum at community events and functions both during and outside of business hours
Administrative
- Develops and monitors annual communications and marketing budget
- Tracks and analyzes visitor and audience data; conducts periodic market research
- Monitors and analyzes marketing metrics including traditional and digital media coverage and audience engagement
- Prepares periodic reports for board and staff on marketing, communications and PR activities and impact
- Evaluates opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Ad hoc or other assigned tasks as needed
Education and Experience:
Bachelor’s degree
3-7 years in non-profit communications/marketing, development/fundraising or directly related experience
Experience planning and executing successful traditional and digital communications and media campaigns
Experience producing printed and digital communications materials
Demonstrated positive working relationships with local media a plus
Core Competencies (Knowledge, Skills & Abilities):
- Exceptional copywriting and editing skills; ability to translate subject-matter ideas into effective and engaging messages for a variety of audiences
- Excellent verbal, interpersonal and presentation skills
- Digital media skills including website/blog management, graphic design, social media, video editing, email platforms (e.g. Constant Contact)
- Familiarity with non-profit budgeting, and the ability to develop and manage budgets, and adjust plans to available resources
- The ability to juggle multiple projects and priorities, work under pressure and meet deadlines
- The ability to organize, prioritize and plan effectively in a fast-paced environment
- Attention to detail and accuracy
- Collaborative attitude, flexibility, and the ability to be a team player
- Creative thinker and proactive problem-solver
Physical Requirements:
- Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus, or the
- Ability to read, write and speak English fluently.
- Required to talk, hear, stand, walk, use hands to finger, handle, or feel and reach with hands and arms.
- Dexterity to write and operate standard office machines such as computers, printers, copiers, fax machines, phones, monitors, and other office and/or presentation-related equipment as required.
- Able to perform the essential job functions consistently safely and successfully with ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
- Able to maintain regular, punctual attendance consistent with ADA, FMLA, and other federal, state, and local standards.
Working Conditions and Environmental Factors:
The work environment characteristics described here are representative of those the employee will experience on the job. While performing the duties of this job, the employee is working in office and/or client settings and may be exposed to items such as, but not limited to toner, office equipment, dust, and low noise levels.
This Position is: In-Person
Position Type: Full-Time
Salary range: $60,000 to $70,000.
Benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid time off
How to Apply: employment@albanyinstitute.org
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